Today many people turn to the internet to find services and products in their home town and surrounding area, versus the more traditional method of consulting the Yellow Pages. When they do ARE THEY FINDING YOU?

Anyone searching for a product or service on Google, Yahoo or Microsoft Bing is presented with a variety of results. These include paid advertising (Pay-Per-Click or PPC), Free/Paid Advertising (free to all, pay for a higher ranking) and the actual search results (affected by Search Engine Optimization).
Below is an example of a local search for Heater Repair

You can see that Three of the Four sections are devoted to ADVERTISING. Is your ad showing up here? If not, IT SHOULD BE!

Pilot Peak Internet Marketing can help you decide which of the many advertising options are right for your business. We have years of experience in creating and managing Search Engine Advertising Campaigns and Search Engine Optimization techniques. The main areas of focus for Web Marketing are:

All three major search engines offer a Local advertising service. These are free for basic listings but you can pay a fee (~$5 to $50) for a higher ranking.
As part of your Email Broadcast and Lead Capture System setup, Pilot Peak Internet Marketing will automatically list you with Google Local, Yahoo Local and Microsoft Bing Local services. Your positioning will depend on the competition and whether or not you want to pay for higher ranking status. We will help you make the right decision for your business.

The traditional method of advertising requires paying large amounts of money to put your ad in front of people who may or may not want your product or service. You are paying for a non targeted audience.

With Pay-Per-Click advertising your ad only shows up to people who are looking for YOU. On top of this you are only charged by the Search Engine provider if your ad is actually viewed or “clicked”. This allows great control over who sees your ads and your monthly advertising budget. This is targeted advertising!

Search engine traffic can be captured by small businesses at a small fraction of the costs required to place traditional advertisements. When the prospect goes to a search engine, such as Google.com, and types in their keyword phrase, they will see your ad appear to the right of or on top of the search results.

You only pay, when the user clicks on the ad to go to or “land” on your web site. Where in the offline world can you display your ad for free, and only pay when you get a direct response from your prospect, to receive more information? Imagine if you only paid for Yellow Pages advertisements, when the user actually dials your business phone number?

Search Engine Optimization (SEO) is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. Firms that practice SEO can vary; some have a highly specialized focus, while others take a more broad and general approach.

Keyword analysis provides the backbone of any SEO project, or any online marketing efforts for that matter. Without proper identification of performing keywords the results of any online marketing efforts are diminished. Keywords are search terms that people type into search engines when seeking information. They can be a single word or a phrase.

Profitable keywords consist of keywords that have significant search volume (search traffic) and that have low competition (low enough to make SEO optimization worthwhile). Search volume and competition will vary significantly based on your niche/industry.